Youth Inc. Recommends: Must-Follow Social Media Accounts for Coaches Who Want to Be Better Leaders

Coaching today isn’t just about running drills or chasing wins. It's about building trust, shaping character and creating environments where young athletes can thrive both on and off the field. Staying inspired, supported and connected to new ideas matters—especially when you’re guiding the next generation.

These social media accounts offer powerful insights, real-world advice and daily reminders of what great coaching looks like. Whether you’re looking to strengthen your leadership, communicate better with parents, or build a stronger team culture, these are the follows that will help you do it. 

Proactive Coaching 

What it is: Founded by Bruce Brown, Proactive Coaching provides workshops, resources and daily content focused on building championship cultures rooted in character, leadership and positive relationships. 

Why we like it: This is a must-follow for any coach who believes that developing better people comes before developing better players. Their posts offer practical ways to lead with purpose, inspire young athletes and create environments where everyone grows—on and off the field. 

Greg Berge

What it is: A high school principal, former coach and leadership expert, Greg Berge shares daily leadership lessons, coaching insights and powerful reminders about the human side of sports. 

Why we like it: Berge's posts are like a quick reset for coaches: focused, wise and rooted in real experience. Whether it's about building trust, modeling resilience, or managing team culture, his insights hit home without ever feeling preachy. 

Nate Baker 

What it is: A highly respected voice in youth sports development, Nate Baker shares leadership principles, coaching strategies and reflections on how to build athlete-centered programs that prioritize growth, learning and long-term success. 

Why we like it: Baker's content is thoughtful, research-driven and refreshingly practical. He helps coaches think beyond X’s and O’s and focus on what truly matters—building environments where kids can thrive for the long haul. 

Pure Athlete Inc. 

What it is: Co-founded by former MLB player Jeff Francoeur, Pure Athlete is an inspiring Instagram account focused on the mental side of athletics. They feature quick, actionable tips from a wide range of professional athletes—across multiple sports—sharing lessons on confidence, mindset, motivation, leadership and overcoming setbacks. 

 Why we like it: Pure Athlete brings real advice from people who have lived it at the highest levels. Their posts are clear, relatable and packed with insights today’s young athletes need to hear. It’s a perfect daily follow for coaches looking to spark better conversations about resilience, toughness and believing in yourself—on and off the field. 

Changing the Game Project 

What it is: Founded by author, speaker and former professional soccer player John O’Sullivan, Changing the Game Project is dedicated to returning youth sports to kids by focusing on joy, development and positive leadership. Their Facebook page shares articles, research, videos and practical advice for coaches, parents, and anyone involved in youth athletics. 

Why we like it: O’Sullivan has been a trusted voice in reshaping how we think about sports for over a decade. His content is smart, compassionate and actionable—helping coaches create environments where kids can perform better, stay longer and grow into strong, confident people. Every post feels like a reminder of what really matters in coaching.