About Us
We're empowering the next generation of athletes.
Our Story
After retiring from a 14-year NFL career, Greg Olsen found himself coaching his own kids' teams and experiencing firsthand the challenges of youth sports from a parent's perspective. Despite his professional background, he felt overwhelmed navigating the complex world of youth athletics.
This personal journey sparked a mission: to create the resource he wished he'd had—a trusted platform that would help parents, coaches, and young athletes get the most out of youth sports.
In 2022, Greg launched the Youth Inc. podcast, featuring conversations with over 40 influential experts in youth development. The response was overwhelming. Parents, coaches, and young athletes across America connected with the authentic approach to the real challenges they faced.
Today, Youth Inc. has evolved into the first integrated media and commerce platform dedicated to youth sports—combining practical advice, inspiring stories, and premium products designed specifically for young athletes and the communities that support them.
Our Mission
We're empowering the next generation of athletes.
Youth Inc. exists to improve the youth sports experience for millions of young athletes, their families, teams, and communities through:
- Content that Inspires, Informs, and Entertains millions of youth sports athletes and their families every month
- Elevated products and shopping experiences that reflect the time, effort and resources families dedicate to youth sports
Our goal isn't just to help young athletes perform better—it's to help them become stronger, more confident individuals both on and off the field.
Leadership
Our Team
Greg Olsen, Co-Founder
As the face of Youth Inc., Greg hosts the company's flagship podcast and leverages his 14-year NFL career and network to recruit coaches, athletes, and brand ambassadors. A 3-time Pro Bowl tight end, Greg currently serves as an NFL Analyst for Fox Sports. He's also a dedicated youth sports parent and coach. Greg lives in Charlotte, NC with his wife Cara and three kids, Tate, Talbot, and TJ.
Ryan Baise, Co-Founder & CEO
Ryan leads Youth Inc.'s day-to-day operations, strategy, and growth. Prior to Youth Inc., Ryan spent nearly a decade at Fanatics helping grow their market leadership in officially licensed college and professional sports products. Outside of Fanatics, Ryan spent several years building Bo Jackson's Elite Sports, a series of youth sports training facilities across the Midwest. Ryan played quarterback at the University of Illinois and holds an MBA from Northwestern's Kellogg School of Management. He lives in greater Nashville with his wife Lindsey and their three kids, Charlee, Jack, and Lincoln.
Tim Murphy, Co-Founder & President, Media
Tim oversees strategy, development, distribution, and monetization for Youth Inc.’s media division. Prior to co-founding Youth Inc., Tim led Corporate & Business Development at Audacy, the national leader in spoken word audio. He has also served in leadership roles at the New York Times Company and The Golf Channel, building digital products and businesses. Tim received his BA from Hamilton College, where he played football and golf. He also coached his son's youth baseball and basketball teams. Tim lives in greater Philadelphia with his wife Kate and their two children, Eloise and Owen.
Join Our Mission
Whether you're a parent, coach, brand, or youth sports organization, we're building something special—and we're just getting started.