WHISTLE AND YOUTH INC TEAM UP FOR NO SEASONS OFF: YOUTH BASEBALL WITH GREG OLSEN

Youth Inc. and Whistle are teaming up for a new series that puts real families under the lights of competitive youth sports. No Seasons Off: Youth Baseball with Greg Olsen premieres August 28th on DAZN and Whistle's YouTube channel, following the NFL legend and broadcaster through a full season coaching his son's travel baseball team.

The series shows Greg Olsen both in the dugout as a coach and at home as a dad, navigating the same tricky questions that youth sports parents and coaches deal with everywhere.

Cameras follow Olsen's team through practices, tournament weekends, long road trips, and everything in between, the wins, the losses, and all of the time these families pour into competing at the highest level.

“I’ve spent my entire life around sports, first as a player and now as a broadcaster, coach and parent, but youth sports gives you an entirely different perspective,” said Greg Olsen, Co-Founder of Youth Inc. “These kids work incredibly hard and these families give up a lot to be part of this journey. We wanted to give people a real look at what that experience is like — the competition, the relationships, the challenges and all the moments away from the field that ultimately make youth sports so meaningful.”

I’ve spent my entire life around sports, first as a player and now as a broadcaster, coach and parent, but youth sports gives you an entirely different perspective

Greg OlsenFounder

The project fits squarely into what Youth Inc. has been building since Olsen co-founded the company alongside Ryan Baise and Tim Murphy: media and commerce built specifically around the youth sports experience. Tim Murphy, the company's Co-Founder and President of Media, sees the series as a way to tell a story that millions of families already know firsthand.

“There are millions of families living some version of this story every weekend,” said Murphy. “They’re waking up early, driving hours to tournaments, sitting through rain delays, celebrating wins and figuring out how to respond to losses. Greg and this team give us an incredible lens into that world. Partnering with Whistle allows us to tell that story with the access and quality it deserves while staying true to what Youth Inc. is about — helping families better understand and enjoy the youth sports experience.”

No Seasons Off: Youth Baseball with Greg Olsen builds on Whistle’s No Seasons Off franchise, which has historically gone behind the scenes with teams and athletes to capture the commitment, culture and relationships that exist beyond the final score.

This new edition takes that access directly into the youth sports ecosystem, following not only the athletes on the field, but also the coaches and families whose lives increasingly revolve around the travel sports calendar.

“The best sports stories aren't just about what happens when the game starts, they're about everything it takes to get there,” said Rich O'Reilly, VP of Content at Whistle. “That's always been the idea behind No Seasons Off. With Greg, Youth Inc. and this team, we have incredible access to a world that millions of families know intimately but rarely get to see portrayed authentically. There’s more depth to youth baseball than what meets the eye. This series is about the kids, coaches, parents, friendships and commitment that make youth sports such a huge part of people's lives.”

Throughout the season, viewers will get to know the individual players on Olsen's roster as they grow both as athletes and as teammates. The show leans into the intensity of elite travel baseball, but keeps its focus on the human side of it, the friendships, the confidence built and lost and rebuilt, and the lessons these kids will carry with them long after the season ends.

No Seasons Off: Youth Baseball with Greg Olsen premieres August 28th, with full episodes on DAZN and Whistle's YouTube channel, plus additional short-form content across Whistle and Youth Inc. social channels. The series is produced by Whistle in partnership with Youth Inc.