Youth Inc. Recommends: Resources for Social Media and Recruiting

Social media has become one of the first places college coaches look when they’re getting to know an athlete off the field. A single post can highlight leadership, maturity and team culture fit—or it can raise red flags that take you off the list entirely. The truth is, your online presence is part of your recruiting resume, whether you meant it to be or not. 

Here are a few smart resources to help athletes and families use social media as a tool—not a trap—during the recruiting process: 

10 Tips on Texting Etiquette with College Coaches  

What it is: A practical guide offering 10 essential tips for student-athletes on how to communicate professionally with college coaches via text. It covers aspects like timing, tone, and content to ensure effective and respectful communication.​ 

Why we like it: This article provides clear, actionable advice to help athletes make a positive impression through their digital interactions. By following these guidelines, recruits can demonstrate maturity and genuine interest, setting themselves apart in the competitive recruiting landscape.​ 

Social Media in Your Recruiting Process 

What it is: A detailed webinar that breaks down everything student-athletes and parents need to know about how social media fits into the recruiting process—including what college coaches are actually looking for, what rules apply and how to use your platforms to stand out for the right reasons. 

Why we like it: This video is packed with real, useful advice. It covers what to post (think highlights, awards, GPA, community service), what to avoid (late-night DMs and tagging 15 schools at once) and what NIL means for high school athletes. It’s a must-watch for any athlete trying to figure out how to use Instagram, Twitter, or TikTok to boost—not hurt—their recruiting journey. It even breaks down the “click-one” rule and timeline for when coaches can officially message you back. Super practical and easy to follow. 

10 Things to Do on Social Media to Help Your Recruiting  

What it is: A quick, super practical checklist for athletes who want to use social media the right way during recruiting. It includes tips like keeping your name and handle consistent, showing both athletic and academic wins and how to engage with coaches without overdoing it. 

Why we like it: This article feels like it was written by someone who has actually seen athletes get recruited—and not get recruited—because of their online presence. It goes beyond “don’t post anything dumb” and actually helps you build a profile that reflects who you are as an athlete and a person. 

The One Thing Parents Need to Know About Social Media and Recruiting  

What it is: A quick but powerful PSA for parents from a sports media pro. In just one point, she makes it crystal clear why parents should stay involved when their kids use social media for recruiting. 

Why we like it: This isn’t about micromanaging—it’s about safety. When athletes post their age, grad year, sport, and location, they’re making themselves publicly searchable. This video is a great reminder that while social media can be a powerful recruiting tool, it’s still the internet—and parents should be in the loop.